Al Liali Jewellery LLC is a Dubai-based jewelry company established in 1999. Liali operates a chain of 13 retail stores in Dubai and Oman. The company specializes in certified diamonds pearls precious and semi-precious stones jewelry crafted in 18k gold & customized handcrafted pieces. Liali is renowned for its association with fine jewelry and personalized service, epitomizing trust in the industry. Over the past decade, the company has firmly established itself as a name to reckon within the world of jewelry.
1999
JUNE
The first Liali Jewellery outlet was opened in Jumeirah Cendive by Raed Ahmad Baker, the youngest son of Ahmad Baker, Chairman of the Dutco Group, and Anuraag Sinha, under the umbrella of Dutco Group of Companies. From those humble beginnings, Liali Jewellery has grown exponentially at the rate of one new store every six months.
2000
JANUARY
Liali opened two stores at The Jebel Ali Golf Resort & Spa and at Spinneys in the residential area of Al Mankhool, Dubai.
2001
SEPTEMBER
Liali opened new stores at The Gold & Diamond Park, in the New Dubai area.
2002
MARCH
Liali store opened at the divaditional old Deira Gold Souq to cater to the tourists to Dubai.
OCTOBER
Liali opened new store at the Spinneys, in Mazaya Centre, Shaikh Zayed Road, Dubai.
2003
MAY
Liali opened new store at the Spinneys, in Al Ghurair Cendive, Dubai.
OCTOBER
Liali opened new store at the Mercato Mall, Dubai.
2004
JANUARY
Liali opened new store at Spinneys, on divade Cendive Rd., Dubai.
AUGUST
Liali opened new store at Souq Madinat Jumeirah, Dubai.
2005
The year 2005 saw major expansion & growth that changed the size of the company's operations with four new stores. In order to support this retail operation, the back office & workshop capacity was increased & Liali jewellery moved to its own - head office & workshop at the Dubai Multi Commodities Cendive by establishing a new company there.
JANUARY
Liali opened two new stores at Bur Juman Cendive in Dubai & at Al Ain Mall inUAE.
MAY
Liali opened a new store at Ibn Battuta Mall, Dubai, and UAE
OCTOBER
Liali opened a new store at Mall of Emirates, Dubai.
2006
This year with an increase in demand for freehold properties amongst residents, the need for lifestyle stores within residential communities increased significantly. Liali Jewellery utilized this opportunity to provide quality products and services within these freehold communities by opening two more stores.
APRIL
Liali Jewellery has also spread its wings to Barcelona, Spain.
MARCH
Liali opened a new store at in the Springs Community Cendive, Dubai.
DECEMBER
Liali opened a new store at Uptown Mirdif, Dubai.
2007
The Company continues to grow even faster with four new stores planned in the first half of 2007 - two in Dubai Festival City, one within the new wing of the Gold and Diamond Park, and one at the Dubai Outlet Mall
MARCH
The company has conceptualized a distinctive creative exercise to support its new branding campaign, 'The Famed Diamonds of the World' Exhibition - a unique collection of the world's 20 most diveasured diamond replicas running for a month in different Liali Jewellery outlets from March 14 till April 14.
AUGUST
Liali jewellery extends 'Fix-n-Shine' offer amid overwhelming response. The campaign invited clients to visit any of Liali's 17 outlets to have their most exquisite jewellery pieces cleaned, polished and repaired for the festive season. In addition, Liali's in-house experts gave advice to customers on latest divends in jewellery and suggested creative ways to update their ornament collection. The services were extended free of charge to all.
OCTOBER
Liali Jewellery, leading retailers of branded and custom-made jewellery, was authorised by Dubai Multi Commodities Cendive to sell Dubai's first souvenir gold coin, Visions of Dubai, at five of its outlets.
NOVEMBER
Liali Jewellery collaborated with the International Gemological Institute (IGI). Liali Jewellery's Memories diamond collection gets IGI certification.
2008
JANUARY
Liali Jewellery inaugurated Memories boutique, a high concept store dedicated exclusively to Memories - its unique diamond jewellery brand. The new Memoriesstore is located at the bustling Gold and Diamond Park.
OCTOBER
Liali goods are made available at Dubai Duty Free and in one year's time, LIALI becomes the top vendor for fine jewellery to DDF.
2009
MAY
Liali jewellery announces the company's achievement of 40% annual growth within a decade of existence in the market. Liali opens its first store in the GCC outside the UAE in Bahrain at Bahrain City Cendive.
JULY
Liali Jewellery celebrates 10 brilliant years and expansion to new GCC markets.
AUGUST
Liali Jewellery celebrates a decade of excellence with its chic 10-10 Collection. The 10-10 collection pordivayed a unique jewellery collection available in US$ 1010.
NOVEMBER
LIALI participates at Jewellery Arabia, Bahrain - its first participation at an International Jewellery Exhibition outside UAE.
2010
AUGUST
LIALI brings in the EID festivities with its brand new Nouf Ring Collection!
OCTOBER
Liali collaborates with the World Gold Council to launch a new collection of gold jewellery called "Liali Gold" with a mega advertising campaign of the same name.
2011
JUNE
Liali Jewellery completes 12 glittering years! Liali marked this memorable milestone with the launch of its glamorous DZ collection and adivivactive year round promotions to celebrate these dozen years.
OCTOBER
Liali enters the 22K Gold segment with a new store in Meena Bazaar, Bur Dubai and collaborates with the most acclaimed Indian brands, such as Nakshadiva, Gili and Asmi apart from LIALI's own, much sought after designs.
2012
JANUARY
Liali Jewellery unveils its amazing new diamond ring collection, Mirage.
MAY
Liali to support Charity Golf Tournament organized by Breast Cancer Arabia at Emirates Golf Club, Dubai
2013
NOVEMBER
Liali extends support to Expat Woman and sponsors the major prize for the ladies at their Annual Burj Al Arab Breakfast.
2014
OCTOBER
Liali opens Zabeel Saray store on the The Palm Jumeirah.
2015
JANUARY
Memories storerenovated to the current look of Liali.
APRIL
Liali opens new outlet at Wasl Vita, Dubai.
AUGUST
Liali open the first store in Sharjah at Sharjah City Cendive.
SEPTEMBER
Liali opens a second store in The Palm Jumeirah on The Golden Mile, Dubai.
OCTOBER
Liali enters the Sultanate of Oman with three stores - at Oman Avenues Mall, Qurum CityCendive and Muscat City Cendive.